KWBY is at the heartbeat of individuals and organizations in and around Stephenville, Texas – The Cowboy Capital – sponsoring local events like the July 4 celebration, BBQ, Bands and Bottle Rockets on the Bosque, Erath County Junior Livestock Show,  and Cowboy Capital of the World PRCA Rodeo. The station also serves nonprofit organizations like Big Brothers-Big Sisters, Meals on Wheels, Treehouse Afterschool Care Program, and many more.